Marketing 11, version 01 (4 credits)

It is recommended that students complete:
• Grade 10

This course presents an in-depth view of marketing practices in Canada. The course covers market research, store organization, effective selling, advertising and display, customer services and human relations in marketing. There is an emphasis on the retailing perspective.

Module 1:

Section 1: Introduction to Marketing
Section 2: Types of store ownership
Section 3: Marketing research
Section 4: Product and product line strategies
Section 5: Packaging, labelling, and branding
Section 6: Pricing policies and methods of determining the price of goods
Module 1 Test covers the work of Module 1.

Module 2:

Section 7: Unit pricing and the break-even point
Section 8: Personal selling
Section 9: Advertising: types, methods, and costs
Section 10: Advertising: evaluation, selection, and procedures
Section 11: Methods of sales promotion and merchandise display
Section 12: Channels of distribution and transportation
Module 2 Test covers the work of Module 2.

Module 3:

Section 13: Merchandising: what to do when goods are received
Section 14: How to control inventory
Section 15: Recording sales
Section 16: Customer credit and services
Section 17: Collection procedures and policies
Section 18: Career opportunities in marketing; how to get a job
Module 3 Test covers the work of Module 3.

No textbook is required for this course.